Chapter 2 - Creating A Product

Chapter 2 - Creating A Product
Before you write your sales letter or design your web site you should have a product/service idea. You don’t need to create it before you write your sales letter, you just need to know what you’re going to write about.
There are hundreds of ways to create a product, here are a few of my favorite ways.
1. Create a product about something you love to do.
2. Create a product that solves someone’s problem based on research and what questions people want answers to or what problems they want solved.
3. Make an existing product better.
4. Make an unknown product known.
Creating a product about something you love to do will be the most enjoyable. You will get to write about something you know, love and will make money by being the “expert.” This product will most likely be the easiest for you to make since you already have knowledge of it or enjoy learning about it.
Creating a product using research to write the product will take longer than most of the other ways, however if you get the right topic you can make a massive amount of cash very quickly.
Make an existing product better is one of the fastest ways to create your product. You are basing it on what is already out there, so you can gather all of your competitions products and see what’s lacking. Add a USP and start making money.
Make an unknown product known is a great way to start making money. You will need to know how to market the product effectively (as you will anyway) but once you can do this, you can make a ton of money.
It’s very important no matter which route above you take that you have done or researched the information enough to be an “expert” on
KickStart! – The Quick and Easy Way To Start An Internet Business!
Page 13 of 33
it. Don’t start by writing a product about making money if you’re not. That would be like saying you know nothing about cars but are pretending to be a mechanic and trying to get a job at a Honda dealer. It won’t happen!
There are plenty of other places to make money besides “marketing” and telling others how to make money. In fact “Internet Marketing” is down the list around number 10 when you look at searches performed on the internet, Travel being #1. So if you know some travel tricks (taking bumps, etc…) you could write an ebook “How To Get FREE Airline tickets!”
It doesn’t have to be long either; an ebook can be 10 pages and still sell for $14.95. Since you’re selling specialty information.
Remember too, the money isn’t in the front-end. Your initial product could be $14.95 but it could and should lead to related products on the same topic but not competing. This way one sale can turn into 10 sales (or one large sale) from the same person.
I have customers that buy $300-400 worth of my products, either the same day or throughout the next week.
Now, some think it’s all a scam and that people just sell you more stuff to make more money. While making money is important, it’s more important to sell quality information and only recommend products that have actually helped you.
There is no “Everything about everything” ebook that can show everyone how to do what they want, that’s why they are broken down into products.
Which leads me to… Your product needs to be targeted! Don’t make it a broad product that does everything. Don’t try to sell everything to anyone. Sell something to someone.
This is the first mistake I see a lot of people making, they just don’t know any better. If you’re writing about music, write about “How to Copyright your own music” then backend that with “How to get gigs”.
KickStart! – The Quick and Easy Way To Start An Internet Business!
Page 14 of 33
Unless you can write a product that’s 2,000 pages and can really deliver all the information, it’s not going to work. (and you would most likely need to charge A LOT for it…)
As I said before your backend is where the money is made. That’s why you need to follow-up with customers. Give them more information on what they enjoy reading about and they will continue to buy from you, forever!
I know a lot of people with shelves and shelves of books, do you think they all said “Man, I got so scammed, I had to buy all these books.”
I have about 10 psychology books alone. Why? Different views, different perspectives, different people, new ideas, different ideas, and I love it!
If you still can’t think of a product idea I go more in-depth on this topic in “The Complete Guide To Internet Marketing” which can be found at:
http://www.completemarketingguide.com/fb.html
Jeff Gardner also has a fantastic ebook dedicated to creating products in 60 seconds or less which can be found at:
http://www.directsalesmarketingonline.com/inforiches/main.html
===================================================
In my new guide “The Complete Guide To Internet Marketing” I’ll give you tons of killer examples and ideas on how to create the most irresistible products from your own or someone elses ideas!
Check it out today at:
http://www.completemarketingguide.com/fb.html
===================================================