Ah.. everybody's favorite part. Don't forget that the theme you are going to be using, plays a big roll in how your advertisements are going to convert into sales. Position of the ads and the amount of text + colors comes second.
For this mac blog I am using the free theme 'shadowbox' because of it's rich features and it's unique theme options layout. I'm also a big coders now that I have a lot of experience with blogs so I can make it look like an Apple blog.
If you are not sure what to use, then see this thread:
http://www.blackhatworld.com/blackhat-seo/blogging/113617-whats-your-favorite-wp-theme.html
Mimbo seems to be a popular one. Download the theme (or install it directly inside Wordpress using the feature 'add new theme' under 'appearance' - note that premium Wordpress themes are to be paid for and you won't find them in the Wordpress.org database) and upload it to 'wp-content/themes'. Once it's uploaded activate it in 'appearance -> themes'
After that go to the options of the theme and customize as you need.
A few settings I recommend you to do:
1) General Settings:
-Type in your Blog Title and Tagline (like 5 words only, because we are going to use a SEO plugin)
-Change timezone to UTC (+0)
2) Writing Settings:
-Change default category (you need to make a new category first which can be done under 'posts')
3) Reading:
-Maybe change the amount of posts on a page, but can be overridden with a plugin
4) Discussion:
-Tick: An administrator must always approve the comment
-Tick: Enable threaded (nested) comments levels deep (yes I know, but to some surprise my tech blog got a lot of happy readers)
5) Media:
-Nothing for now (if you use the autoblogged plugin - these settings are used)
6) Permalinks:
-Change the structure to /%postname% I wouldn't recommend using the category name as well because then you could be using too many keywords.
After that, add Google Analytics to the footer (before the closing body tag) Go and add Yahoo site explorer (google it) + Google webmasters site verification code to your header.php file. (that should be inserted before the closing head tag)
From here on it's really up to you how you design your blog with which fonts and colors.
Robots.txt + .htaccess + favicon files
It's important to have those 2 files in your root folder, simply because you don't want Google to find out that you are using autoblog plugins. Make a text file and insert the following text into it:
Sitemap: /sitemap.xml
User-agent: *
Disallow: /wp-content/cache/
Disallow: /wp-content/themes/
Disallow: /wp-content/plugins/
Disallow: /wp-admin/
Disallow: /wp-includes/
Disallow: /wp-login.php
Rename it to: Robot.txt and place it in the root WP folder together with all the wp-content, wp-admin and wp-includes folders.
Next up is .htaccess, which should be there. If you can't see it with your FTP client then check for an option which allows you to see invisible files. Should be located in the root folder too.
Add this to it:
# BEGIN WordPress
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
# END WordPress
If you still can't find it, then simply upload a regular text file and name it exactly .htaccess with no extentions like .txt or .php!
To make your blog look more natural you need to have an favicon, period.
This can be done by either uploading a 16 by 16 pixel .ico file to your WP root folder, or add an snippet of html to your header.php file. This is what you should add: (most browsers of today already look for an ico file, but it's better to add it anyway)
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