AVOID UNETHICAL PRACTICES IN SEO

AVOID UNETHICAL PRACTICES IN SEO

Let’s be objective. Why have you spent your precious time and money putting up a website? Obviously so as to benefit from the sort of publicity the net has potential to provide you with. The main reason you have a website is so that others can see it and know about you or your business. If you aren’t being seen then the primary point of putting up a website is lost completely.

Being advertised on a search engine is one of the most basic ways of inviting visitors into your site. But advertising yourself is not enough you also have to ensure that you have the right amount of visibility which will get you noticed; a high ranking therefore is an absolute must. Search engine optimization is that missing link between a good and a great business, it earns you customers, keeps your website well visited and makes your investment on the site a success.

A BEGINNER’S GUIDE TO KEYWORD RESEARCH

A BEGINNER’S GUIDE TO KEYWORD RESEARCH

Keyword Research is numero uno in the process of optimizing your web site and pay-per-click campaign. This step involves choosing the most apt keywords your target group requires to improve its ranking in search engines.

In a layman’s parlance, keywords are nothing but words and / or phrases which people may use to locate your services, products, information or brands via search engines.

Step 1: Keyword Identification

The first activity in the keyword research process is the identification of keywords. Keyword identification means locating the keywords which are used by your target group. You look for related keywords. First, you identify the industry and then zoom into the specific field. For example, if you own this pet shop, you should take up keywords like: "cat food" and "dog food".

Step 2: Locate Your Keywords