A BEGINNER’S GUIDE TO KEYWORD RESEARCH
Keyword Research is numero uno in the process of optimizing your web site and pay-per-click campaign. This step involves choosing the most apt keywords your target group requires to improve its ranking in search engines.
In a layman’s parlance, keywords are nothing but words and / or phrases which people may use to locate your services, products, information or brands via search engines.
Step 1: Keyword Identification
The first activity in the keyword research process is the identification of keywords. Keyword identification means locating the keywords which are used by your target group. You look for related keywords. First, you identify the industry and then zoom into the specific field. For example, if you own this pet shop, you should take up keywords like: "cat food" and "dog food".
Step 2: Locate Your Keywords
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Τρίτη 2 Μαρτίου 2010
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